Markant is raising its product content services to a new level with a majority stake in Bayard

Press releases | | CH Pfäffikon

Markant Group underlines the commitment to become a leading provider of product information management services for industry and retail in Europe with a stake in the Cologne-based specialist – with its own GDSN data pool and cloud-based product information management (PIM) solution as an enabler

The retail and service group Markant acquired a majority stake in the Cologne-based specialist for product content management Bayard on 1 January 2023 . Markant is currently supporting 15,000 suppliers and more than 200 retailers with  product information management services, among other things. The combination of this network, the experienced employees in the Markant national subsidiaries and IT department, the Bayard specialists and the use of technical components of its platform Byrd will take the Markant product content services to a new level.

Markant will be able to use Bayard technology to offer the industry a cloud-based product information management (PIM) solution and extensive consulting services, among other things. Bayard will continue to offer and develop its technology and consulting services on the market, even under the new ownership.

«We, at Markant, support our partners and other companies in the industry with practical solutions for the challenges of digitisation that they may find it difficult to face. By combining our industry network, our experience and our IT department with outstanding expertise and the technology of Bayard, we will raise our services in the company-wide product information management sector to a new level», explain the two Managing Directors of Markant AG Dominik Scheid and Markus Tkotz.
«With its impressive, European network of more than 15,200 companies in the consumer goods industry and its skilled employees, Markant is the right organisation to ensure our platform Byrd and the in-depth knowledge of our team of product content lifecycle management advisors is used efficiently for the industry. Markant can become one of the industry's leading providers of PIM solutions and services in Europe», explains Björn Bayard, CEO of Bayard.

The Markant Group is the largest service hub for suppliers and retailers in Europe. The forward-looking, comprehensive solutions throughout the value chain help the partners to develop their business operations. Markant optimises cross-company processes and payment systems, supplies them with data and in doing so increases their planning reliability. In total more than 15,000 suppliers and about 200 wholesalers and retailers in the food and non-food sector rely on the innovative, future-oriented services of the Markant Group. 

The Markant Group retail partners accounts for turnover of approximately 135 billion euros per year and Markant Group generates turnover from franchise operations of approximately 58 billion euros each year. The Markant Group operates in Europe from ten sites serving 14 countries as well as via the Markant Trading Organisation in Hong Kong: thanks to our market-oriented structure of service companies, national subsidiaries and holding companies Markant employs more than 1,200 employees of many different nationalities and cultures to support our retail and industry partners internationally.

Bayard supports companies in the retail, industry and health sectors with data syndication services that create the basis for digital commerce. With years of experience in product content management consulting, extensive expertise in the implementation of PIM solutions such as Syndigo, Stibo and Informatica and its own platform Byrd, the Bayard experts are the right partners to the European retail sector, the consumer goods industry and the healthcare sector for digital transformation.

Retail companies such as Schwarz Group, Migros and Colruyt, consumer goods manufacturers such as Danone, Radeberger Group and Cosnova, health product providers such as Pajunk, Vygon and Medika as well as buying groups in the healthcare sector such as Prospitalia, P.E.G. and EKKplus have significantly improved their data quality and the efficiency of the procurement, aggregation and syndication of product content with Bayard services.

Bayard offers an intelligent product content life cycle management platform in Byrd with industry-specific solution packages that can be used immediately without further adaptation or implementation. Byrd contains customised modules for product information management (PIM), product content syndication, product content aggregation and AI-based product classification as well as the established GS1-certified GDSN data pool b-synced.

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