Our analyses for your market success

It is important to us that our partners have relevant current market data in order to achieve an effective marketing mix and category management.

Benefit from conclusive data: with our comprehensive eServices and marketing research tools, we provide decisive key figures – easy to understand and immediately usable. To do this, we record shelf, promotional and material prices, and prepare the data individually for you. Analyses of buyer behaviour and market shares will reveal how and where you can optimise your potential.

Services and tools at a glance

  • Commodity monitoring

  • Markant brand promotion price information system (MAPIS)

  • Shelf price monitor

  • Shopper insights

  • Provides you with information about the latest price trends for commodities.

    • Optimised procurement
    • Reports and analyses about international price trends over the last 12 months incl. exchange rates and currency fluctuations
    • Background information about various commodities and their trading
    • Specialised training
    • Monthly newsletter on the latest developments in the commodities market
    Find out more
  • Information about promotional and advertising prices from over 500 trading companies.

    • Maximum transparency of promotions for rival products
    • Automated price alert via email
    • Competitive advantages through strategic competitor analysis
    • Latest information for coordinating between suppliers and retailers
    • Capacity and cost saving: you don’t need to do your own research
    Find out more
  • All the information about prices and items from discount shops, pharmacy shops and supermarkets in stationary outlets and online retail.

    • Benefits thanks to optimised purchasing and sales planning
    • Basis for successful listing discussions
    • No research work necessary on your part
    Find out more
  • Provides you with analyses about customer groups and competitors.

    • Competitive advantages thanks to strategic buyer and competitor analysis
    • Provides standard reports based on data updated every month
    • Includes market data, consumer figures, incidentals and potential analyses as well as sociodemographic attributes
    • Access to and training on the ‘GfK SimIT’ analysis tool
    Find out more

Services and tools at a glance

  • Provides you with information about the latest price trends for commodities.

    • Optimised procurement
    • Reports and analyses about international price trends over the last 12 months incl. exchange rates and currency fluctuations
    • Background information about various commodities and their trading
    • Specialised training
    • Monthly newsletter on the latest developments in the commodities market
    Find out more
  • Information about promotional and advertising prices from over 500 trading companies.

    • Maximum transparency of promotions for rival products
    • Automated price alert via email
    • Competitive advantages through strategic competitor analysis
    • Latest information for coordinating between suppliers and retailers
    • Capacity and cost saving: you don’t need to do your own research
    Find out more
  • All the information about prices and items from discount shops, pharmacy shops and supermarkets in stationary outlets and online retail.

    • Benefits thanks to optimised purchasing and sales planning
    • Basis for successful listing discussions
    • No research work necessary on your part
    Find out more
  • Provides you with analyses about customer groups and competitors.

    • Competitive advantages thanks to strategic buyer and competitor analysis
    • Provides standard reports based on data updated every month
    • Includes market data, consumer figures, incidentals and potential analyses as well as sociodemographic attributes
    • Access to and training on the ‘GfK SimIT’ analysis tool
    Find out more

Become a partner

We are the reliable partner for suppliers and retailers. Process optimization, payment systems, data quality, planning security - make it markant!

For suppliersFor retailers