Shopper Insights
Access a wide range of category management key figures with Markant Shopper Insights and receive comprehensive knowledge on buyer groups which you can use to your advantage.
- Identifying and quantifying optimisation potential up to goods group level
- Competitive advantages through strategic buyer and competitor analysis
- Identifying more leverage for increasing the number of buyers, frequency or average sales receipt
- Offer of in-house training for the "GfK SimIT" analysis tool
- Access to the "GfK SimIT" analysis tool with pre-built data cubes for in-depth in-house analyses on the basis of GfK data that is updated monthly
- Offer of in-house training for the "GfK SimIT" analysis tool
For better readability, only the masculine form is used on the website. This form is explicitly understood to be gender-neutral.