Shopper Insights
Access a wide range of category management key figures with Markant Shopper Insights and receive comprehensive knowledge on buyer groups which you can use to your advantage.
- Identifying and quantifying optimisation potential up to goods group level
- Competitive advantages through strategic buyer and competitor analysis
- Identifying more leverage for increasing the number of buyers, frequency or average sales receipt
- Offer of in-house training for the "GfK SimIT" analysis tool
- Access to the "GfK SimIT" analysis tool with pre-built data cubes for in-depth in-house analyses on the basis of GfK data that is updated monthly
- Offer of in-house training for the "GfK SimIT" analysis tool
Nielsen Market Scope
Nielsen Market Scope is an easy-to-use, Excel-based tool for quickly identifying the regional strengths and weaknesses of retail companies. The data is derived from Nielsen Trade Dimensions surveys.
- Market observation
- Market share analysis in distribution areas down to postcode district level or in overlapping areas with other retail companies
- Strategic action planning and advertising planning
- Targeted formulation of regional sales concepts
- Expansion strategies
- Grounds for annual discussions
- Optimum visualisation of selection results using cartographic representations
- Analysis of socio-demographic structures in the postcode area
